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To highlight the insights shared at our current convention in London, World-wide Courting Insights is very pleased to share a roundup of some of the event’s presentations.
In this short article, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI convention in London, Karima Ben Abdelmalek, President and CEO of happn, discussed why one of the most effectively-identified and nicely-applied dating applications had picked out to undertake a big brand refresh.
happn has been in the industry given that 2014 and Abdelmalek spelled out that its hundreds of thousands of people are pretty unique now to the ones it very first started with. Refreshing their brand name gave them a opportunity to boost their manufacturer story and values in happn and convey a new technology of end users on board.
happn’s new brand name focuses on ‘finding your crush’ in the areas you like to go – reinforcing the one of a kind spot-centered component of Happn’s application and its main price of fostering dependable associations.
“When a single of your friends introduces you to their new companion, your 1st concern to them is normally ‘where did you two meet’ and that’s the issue that underpins our app,” she stated.
“happn is about locating people who like the similar encounters and sites that you like,” she mentioned. “The chance is ‘your paths have now crossed’ and so our new brand appears to be to replicate those people paths and show how we aid you intersect like-minded folks and obtain your crush.”
Abdelmalek explained that happn was not just about me and you, it was also about the place and a collection of slick video clips and a refresh of the app alone were being all serving to to produce that concept. When it comes to finding your ideal match, happn is hunting to make it happen.
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