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BLK, the Match Group dating application for Black singles, has declared a new campaign which raises consciousness about the ‘Black tax’.
BLK explains that the Black tax is a monetary strain place on Black persons who are getting richer, as they then have to help much less rich loved ones customers. The result in of this is systemic racism and financial inequality, and it’s a significant issue in the Black neighborhood, it shares.
To assist handle this problem, BLK is supplying out $250 reward cards to BLK buyers who have expert the Black tax.
Running among April 26 and Might 3, BLK end users can use for a reward card by submitting a “written tale highlighting your personal ‘Black Tax experience’ – emphasizing the own sacrifices you have produced to fiscally assistance your loved ones customers and sharing how you would use the $250 reward card if you are selected as a winner”, the official regulations point out.
The new initiative, produced with each other with PR firm Arxna, was inspired by BLK exploration which uncovered that 79% of Black singles are not familiar with the Black tax concept.
The investigation also uncovered that one particular in 3 Black singles around 40 economically support their significantly less fortunate family customers, with 46% of unemployed singles nonetheless owning to also assist family members members.
“At BLK, we are deeply dedicated to promoting Black pleasure by means of our marketing initiatives and strategies. We accept the economical stress confronted by numerous Black households, and we consider that it is our duty to aid and uplift the community”, reported BLK’s Head of Brand and Marketing Jonathan Kirkland.
“This system is not just about furnishing money help to those impacted by ‘Black tax,’ but also about raising recognition of this crucial situation that impacts so many”, he extra.
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